Connect with your audience.
Social media is a great way to connect with your customers. According to recent statistics, 66% of the UK’s population is on some form of social media, so if your company or brand isn’t, you’re missing out.
But it’s not just about having a presence either. Understanding what resonates with your audience and delivering engaging content both organically and paid is cruicial to all social media success.
Today, social media is a great way to create brand awarenes and sell your services. But it’s not as easy as you’d perhaps like.
At Roarker Digital, we can complete a deep-dive competitor social media analysis, create a bespoke social media strategy from our findings, create the content that goes alongside, and offer you in-depth insights into performance and recommendations, both organically and paid.
Although the majority of us use some form of social media in our personal lives, the business world is very different.
You need to ensure your channels represent your brand or company’s tone of voice, efficiently engage your audience and create content that will have the largest reach and impact.
As events showed in 2020, it’s important to be able to communicate with your potential and active customers in an environment they find comfortable. And social media can provide that.
But succesful social media isn’t chucking out a post every few days or weekly and hoping for the leads to roll in.
As with any form of business, strategy is key, and understanding the most efficient and effective way to utilise your business’ social media channels is through years of experience.
Here at Roarker Digital, we have that experience, both in organic and paid social media. We’ll help you grow your audience, as well as create and upskill your team, if applicable, to ensure your business utilises all of its digital footprint.
Growing your social media following is almost as important as the content you post. There’s little point wasting engaging content on a small amount of followers.
By increasing your reach, you grow your potential customer base. But how you expand is also significant.
You can take the easy option and pay for social media followers, although we’re yet to find a consistent bot service that delivers the results you’d hope or expect.
Growing organically, however, can.
By following best practice and gradually increasing your following consistently, you can target those who are most likely to interact with your services. As it was inefficient to post sporadically, it may be even more so to have a following made up solely of those who are out of market or disengaged by your content.
Yet, that’s not to say those who aren’t ready to buy don’t deserve your attention.
Repeat custom is a gateway to success, and when creating your social media strategy, it’s important to consider everyone in your sales funnel. If you’re solely providing content for those in market and neglecting the rest, you’ll see your following fluctuate, but remain roughly linear.
If there’s nothing of value for your user after they’ve purchased your service, why would they stick around?
That’s where we can help. Through years of experience in business social media, we can create a strategy that targets both growth and retention. We can create the content you’ll need to achieve your goals and conduct in-depth analysis to ensure we’re meeting your targets.