Stand out from the crowd.
Search Engine Optimisation, or SEO, is how your website gets found in an organic search result.
Google, or any other search engine, uses complex algorithms to determine which website is going to give you the answer you’re looking for clearly and quickly. Websites are ranked according to a certain search term, which is how they’re displayed when you use a search engine.
Having SEO friendly content is crucial for organic search success. If your online content isn’t optimised, your customers won’t be able to find you.
At Roarker Digital, we can analyse your website’s current SEO performance, conduct a content audit, and implement the changes needed to boost your organic search performance.
Once upon a time you could simply litter your content with keywords and you’d be set. But search engines, and in particular, Google, have come a long way since then.
Keywords are still important; you have to demonstrate your content is going to be suitable to answer a user’s question, but there’s so much more to it than that.
Your content has to be high quality and provide a good user experience. If it didn’t, no one would use search engines.
For that to be the case, you need skills and expertise to analyse where you’re currently falling short and create SEO-friendly content that answers the searcher’s question in a concise and informative way.
Remember how we said that search engines have evolved? Well, so much so that one page of good content doesn’t amount to very much nowadays.
Across your whole website, you need content that’s informative and going to add value to the user’s experience.
You also need to vary your content, too. Good, concise copy, smart imagery, video, interactive aspects; the list goes on. The more you can offer the searcher, the more likely you are to appear at the top of the rankings.
And we can help you get there. We can construct your website from the ground up and develop a modern interface that’s ready with clean, SEO-friendly content.
To be successful online, you have to be SEO aware.