Key Group

The UK’s leading equity release experts.

The project.

Key Group is the UK’s leading equity release expert. To support their continued expansion, we created flexible on-and-offline content which was to be adapted to suit a variety of mediums and clients.

What we did.

By deconstructing current content, we created a fresh, universal brand tone which was flexible to Key Group’s progressive needs. Through six separate projects, including in-depth brand guides, brochures and optimising online landing pages, we helped Key Group set out a course towards the evolution of their business.

We also ensured the brand messaging throughout the COVID-19 pandemic was clear and supportive.

The results.

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